I'm a product designer with a background in graphic design and over 10 years of experience designing for leading brands.

Although I never practiced as a geographer, my university education in the field shaped a way of thinking I apply to every project today: the ability to observe complex systems, identify patterns and understand context before proposing a solution. That analytical mindset, combined with the curiosity sparked by photography and photomontage, led me to specialize in graphic design and, later on, in UX/UI design.

This combination of disciplines allows me to approach each project from a broad perspective: I don't just care about visual detail — I understand how research, information architecture and usability evaluation connect to business objectives.

I've applied this vision to projects for brands like Cupra and Seat, always working within multidisciplinary teams that have taught me to translate business, technology and user needs into solid, scalable product solutions.

Today I combine a strong foundation in visual design with experience in UX research, information architecture, usability and product strategy, always with the goal of designing products that generate real impact.